(2019-07-29) Heiskanen, E.; Laakso, S.; Apajalahti, E.L.; Matschoss, K.; Centre for Consumer Society Research, University of Helsinki - Heiskanen, E.; Centre for Consumer Society Research, University of Helsinki - Laakso, S.; Centre for Consumer Society Research, University of Helsinki - Apajalahti, E.L.; Centre for Consumer Society Research, University of Helsinki - Matschoss, K.